A mission or purpose statement describes in fundamental terms what the organization is about, why it exists and what distinguishes it from others.
As part of the process of developing a strategic vision, developing a mission/purpose statement can be a valuable exercise. We believe a well-crafted mission/purpose statement can provide a reference point for both the development of the vision and of strategies and actions steps to move toward the vision. A well-crafted and appropriate mission/purpose statement can center the organization.
The role of the mission/purpose statement is to focus and inspire the organization. Unfortunately, too often organizations invest substantial time in creating a statement that is uninspiring. A mission/purpose statement that is a flat, wordy and/or off-the-mark collection of words can do more damage than good. That’s our Strategic Business LeaderTM service’s approach for creating a mission/purpose statement is dynamic and quick, and why the resulting statement needs to be, literally, “short and sweet.”
Call on us to help you craft a compelling mission statement and drive a strategic planning process that results in a brighter future for your organization.