Values
Organizational values are how the organization aspires to behave. They express the organization’s culture.
As an example, the Coca-Cola Company has a well-crafted statement of organizational values:
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
If organizational values are truly “shared” by the stakeholders in the organization, they define the “soul” of the organization and tie it together. If these beliefs are shared, they guide the organization and the people within it.
The reasons for developing a statement of organizational values are many, but in the context of effective strategic planning, the mission and vision need to align with organizational values. Otherwise, how the organization acts and proceeds (which is another way of saying how the people in the organization make decisions and implement them) will not be mission/vision-based and most importantly will not result in the achievement of the strategic vision. The values of the organization drive it to meet the mission and achieve the vision – or otherwise. A statement of organizational values - actions to encourage the people associated with the organization to act in concert with the organizational values - will encourage behavior and decisions that which will lead to living the mission and achieving the vision.
Through our Strategic Business LeaderTM service, we can work with your organization to develop your unique values statement to guide what youy do and how you do it.
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