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      <image:title>Blog - Not having a strategy is not a strategy - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-11-20</lastmod>
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    <lastmod>2025-10-08</lastmod>
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    <loc>https://www.forrestconsult.com/blog/redesign-your-business-like-an-architect-so-it-finally-fits-your-vision</loc>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>Blog - Redesign your business like an architect (so it finally fits your vision) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.forrestconsult.com/blog/why-strategy-fails</loc>
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    <lastmod>2025-07-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Blog - New! FastTrack™ for supercharged strategic planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-19</lastmod>
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      <image:title>Blog - Plans can go astray. Check your course and expect the unexpected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-17</lastmod>
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      <image:title>Blog - Self doubt and strategic planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lead from strategy, don’t waste time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lead from strategy, don’t waste time - Make it stand out</image:title>
      <image:caption>From 2016 Strategic Business Leader Survey. Copyright © 2016, 2025 by Forrest Consulting.</image:caption>
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    <lastmod>2025-03-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.forrestconsult.com/blog/know-who-you-are-up-against</loc>
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    <lastmod>2025-02-24</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-24</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-19</lastmod>
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      <image:title>Blog - Be better than the competition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Be better than the competition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Be better than the competition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-08</lastmod>
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      <image:title>Blog - Pick the best: Don’t let the bad drive out the good - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Pick the best: Don’t let the bad drive out the good - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-01-19</lastmod>
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      <image:title>Blog - California High Speed Rail to nowhere: Lessons for implementing our plans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - California High Speed Rail to nowhere: Lessons for implementing our plans - Timeless truth!</image:title>
      <image:caption>“Following the selection of strategies, programs must be developed to carry them out.” That’s what I wrote nearly 50 years ago in an article in Savings &amp; Loan News, “The rationale for planning,” decades before the California High Speed Rail project was conceived. The guidance offered in the article suggested taking many of the same important implementation steps that the California rail debacle suggests, including making timely decisions, having adequate resources, focusing on the customer, having a phased plan, and being adaptable. Too bad those in charge of the project did not read the article before they began implementation!</image:caption>
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    <lastmod>2024-12-20</lastmod>
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      <image:title>Blog - Why New Year’s resolutions fail: The problem of implementation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - Rise of the poker pros: 10 lessons for great success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Rise of the poker pros: 10 lessons for great success</image:title>
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      <image:title>Blog - Rise of the poker pros: 10 lessons for great success</image:title>
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    <lastmod>2024-10-10</lastmod>
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      <image:title>Blog - Drift and big change challenge our success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Drift and big change challenge our success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-20</lastmod>
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      <image:title>Blog - Get real when you plan! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Get real when you plan! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Get real when you plan! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>By Digital Globe - Earthquake and Tsunami damage-Dai Ichi Power Plant, Japan, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=14630274</image:caption>
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      <image:caption>By IAEA Imagebank - https://www.flickr.com/photos/iaea_imagebank/8657963646/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=56218685</image:caption>
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      <image:caption>International Telecommunications Union</image:caption>
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      <image:caption>World Bank</image:caption>
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      <image:caption>Chart by Anynobody, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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      <image:title>Blog - Can “Big Data” deliver “the right decision”?</image:title>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>KLM Boeing 747 “Rhine.” Photo by clipperarctic, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1587843030684-5WXJ7W5825FTARJ6CZPD/6a00d8341c594453ef01b8d2d11b44970c-350wi.png</image:loc>
      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>KLM magazine ad featuring Captain Jacob Van Zanten.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Pan Am Boeing 747 “Clipper Victor.”</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Mt. Teide, Tenerife, Canary Islands.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Old control tower at Los Rodeos Airport on Tenerife. Photo by Aisano, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>A 747 parked on the apron at Los Rodeos airport.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Schematic showing the KLM 747 blocking the Pan Am 747 on the apron leading to the runway.  Diagram by Jussi Pajau, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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    <image:image>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>The Pan AM 747 was set to turn off the runway at taxiway 4 when the KLM was rolling toward it. Diagram by Xerkes2K, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1587843513371-QATFUN17YE1WCSFLIKYZ/image-asset.png</image:loc>
      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>A computer graphics simulation of the Rhine accelerating in the fog toward Clipper Victor.  Graphic by Anynobody, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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    <image:image>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Diagram of how the aircraft wound up on a collision course.</image:caption>
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    <image:image>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Graphic of the collision of the two 747s at Los Rodeos Airport.  Graphic by SafetyCard, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Remains of the burnt out KLM 747 Rhine.</image:caption>
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      <image:title>Blog - The worst accident: “We’re going!”</image:title>
      <image:caption>Monument by the Dutch artist Rudi van de Wint erected on Tenerife in memory of the 583 victims of the Los Rodeos Airport disaster. The spiral at the top suggests the spiral stairway up to a 747’s upper deck. Photo by Jesús Manuel Pérez Triana, licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.</image:caption>
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      <image:caption>Once you are involved in the group, that feeling of "being alone" while running your business will fade away. Coach Lee and the other members of the group will become your trusted business advisors and great supporters.</image:caption>
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      <image:title>Coached groups landing - Cross promotion.</image:title>
      <image:caption>When you join the group, you and the other group members will likely find ways to help one other through cross promotion to your respective networks.</image:caption>
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      <image:caption>Being in the group will truly stretch you! You can't help but think bigger and reach beyond your usual boundaries when you are surrounded by amazing people doing amazing things.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1588353664351-5GYI97BK2J4FGK5O58AD/Jim+Procaccini.jpg</image:loc>
      <image:title>Coached groups landing</image:title>
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    <loc>https://www.forrestconsult.com/replanning-connect</loc>
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    <lastmod>2020-06-15</lastmod>
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  <url>
    <loc>https://www.forrestconsult.com/start-it-up-info</loc>
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    <lastmod>2020-09-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1597774071598-OT6ENLVQOD87RMGRFL4D/Lee+Sumair+with+logos+1.jpg</image:loc>
      <image:title>Start it up info - Lee Crumbaugh and Sumair Abro are ready to help you develop a new business idea or explore the possibility of starting your own business.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1597774173106-B5NHY12WPT7HI21JC082/start+it+up+logo+3.jpg</image:loc>
      <image:title>Start it up info - Start [it] Up – COVID 19 Edition is a fast track program which aims to enable and equip you with the necessary tools to succeed.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1595347271446-RFCI40CE34U1547XFH2G/absolutvision-82TpEld0_e4-unsplash.jpg</image:loc>
      <image:title>Start it up info - Session 1: Your big new business idea.</image:title>
      <image:caption>How to get it, refine it, and test it. Identifying the “why” of your business. Creating your vision of great success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1595348521962-AC1INFBROK6GE6303KAT/airfocus-MyXr1AbAjJU-unsplash.jpg</image:loc>
      <image:title>Start it up info - Session 2: Your strategic plan for success.</image:title>
      <image:caption>Identifying strategic gaps that will block success. Developing strategies and action steps to achieve a successful start-up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1595347465634-3YVF4SO2GS5UDRMJS0O1/cytonn-photography-n95VMLxqM2I-unsplash.jpg</image:loc>
      <image:title>Start it up info - Session 3: Your brand, market and customers.</image:title>
      <image:caption>Developing your brand. Determining your target audience and ideal customer persona. Your marketing and sales plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1595348421113-KWQEG54ZMQCPZ9WU9OUF/nghia-le-V3DokM1NQcs-unsplash.jpg</image:loc>
      <image:title>Start it up info - Session 4: Your successful start-up.</image:title>
      <image:caption>Solving the money question. Types and uses of business plans. Resources you can tap. Project planning and project management. How to address risk and help assure success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1592944349017-N2NMBH2J22OV2QNOPI1B/sumair+abro.jpg</image:loc>
      <image:title>Start it up info - Sumair Abro, CEO, Inner Gauge Consulting</image:title>
      <image:caption>Senior consultant whose areas of expertise include marketing and business growth strategies, leadership development, executive coaching and corporate training. Having worked for and with organizations of all sizes and shapes all over the world, Sumair understands what it takes to grow businesses, and lead teams. Two decades of international C-suite executive, coaching, consulting and training experience. Has worked for start-ups, small businesses and multi national organizations, such as Sprint, 3M, Roche, Bank of America Merrill Lynch, Glaxo SmithKline, Telenor, Toyota, Shell, Pepsi, Linde, Shell, Junior Achievement Worldwide, Honda, Novartis, and Nestle. Holds the Human Resource Management Professional certification from the HR Certification Institute. Acquired a BS in Mechanical Engineering from the University of Oklahoma, and was a Yale World Fellows Program Finalist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1593110585942-GWVPHES5APARJIHSZ3J7/Lee+925X1024+millenium+park+IMG_0371_Moment%2817%29+512hx462w+201+x+209.jpg</image:loc>
      <image:title>Start it up info - Lee Crumbaugh, President, Forrest Consulting</image:title>
      <image:caption>Long-time business and non-profit strategy consultant and a business coach. Certified Strategic Management Professional. Has worked on planning and strategy with clients in more than 50 industries and business segments. Has been in senior management in four organizations (from 25 to 16,000 employees). As an entrepreneur, Lee has launched three businesses. helped launch many others, and personally raised three quarters of a million dollars from investors. Wrote the book on planning (AHEAD: Strategy is the way to a better future) and is completing his book on strategic decision making (BIG DECISIONS: Why we make decisions that matter so poorly. How we can make them better). Past President of the Association for Strategic Planning. Earned an MBA in finance and marketing management from the University of Chicago and a BS in Communications from the University of Illinois.</image:caption>
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    <loc>https://www.forrestconsult.com/start-it-up-registration</loc>
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    <lastmod>2020-10-13</lastmod>
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  <url>
    <loc>https://www.forrestconsult.com/our-principles</loc>
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    <lastmod>2023-02-04</lastmod>
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  <url>
    <loc>https://www.forrestconsult.com/why-strategy-fails-and-how-you-can-make-it-work</loc>
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    <lastmod>2021-04-01</lastmod>
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      <image:title>Why strategy fails and how you can make it work</image:title>
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      <image:title>Make your meetings great</image:title>
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      <image:title>Be a great leader</image:title>
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    <lastmod>2021-04-01</lastmod>
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      <image:title>Facilitating from the sidelines</image:title>
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    <lastmod>2021-04-01</lastmod>
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      <image:title>Fast Track Strategic Planning</image:title>
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      <image:title>Using Roberts Rules</image:title>
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    <lastmod>2021-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1587494039025-MOVYRAHWO4P3EZIUY2SD/women-in-business-meeting_800.jpg</image:loc>
      <image:title>Big decisions</image:title>
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    <loc>https://www.forrestconsult.com/problem-statement-landing</loc>
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    <lastmod>2022-04-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/56370de0-6d95-4e93-9d4f-7baf4cc0d04c/So+what+is+your+problem.jpg</image:loc>
      <image:title>Problem statement landing - Want to make a great decision? Start by drafting the problem statement: What’s the decision to be made?</image:title>
      <image:caption>Decision making is problem solving. To make a good decision, we need to be clear about the problem to be solved. In this case, a “problem” is not necessarily something negative or undesirable. Choosing which job offer to accept or business opportunity to pursue are problems to be solved through the process of decision making, to be “solved” by generating options and making choice,</image:caption>
    </image:image>
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  <url>
    <loc>https://www.forrestconsult.com/problem-statement-download</loc>
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    <lastmod>2022-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/c341f46e-7016-4ea3-8273-61e187c4b943/Problem+decision+statement+template.jpg</image:loc>
      <image:title>Problem statement download</image:title>
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  <url>
    <loc>https://www.forrestconsult.com/books</loc>
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    <lastmod>2022-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/dc6274a1-0d3c-49f9-85c7-132a20711a1e/big+decisions+book+arrow+cover+2+Kindle+ebook+6x9+v23.jpg</image:loc>
      <image:title>Books - We don't know how to make a good decision when it really counts.</image:title>
      <image:caption>BIG DECISIONS, written by strategist Lee Crumbaugh, is the most comprehensive book available on decision making. Read it for a rich trove of stories, research, facts, insight, and guidance about decisions, bad and good, why we make them, and how to make them better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/7850b025-041f-4dc0-82db-9f58b430c2ba/frame.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/559e49b2-3c91-4158-ab38-ca11c0ad784a/cover+v9+040913+copy.jpg</image:loc>
      <image:title>Books - Vision and strategy matter.</image:title>
      <image:caption>They are most fundamental in life and business. Vision and strategy answer the questions: "Where do we go?" "What do we do?" AHEAD: Strategy is the way to a better future is based on four decades of research, thinking and application by Lee Crumbaugh, a strategy consultant, certified strategic planner and business coach with deep experience leading and growing varied organizations. His mission is to help us understand and tap the power of vision and strategy to transform our organizations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/b3ac8075-8e22-4e1a-b16d-6f444bc370b6/qr-code+27.png</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.forrestconsult.com/big-decisions-1</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/dc6274a1-0d3c-49f9-85c7-132a20711a1e/big+decisions+book+arrow+cover+2+Kindle+ebook+6x9+v23.jpg</image:loc>
      <image:title>Big Decisions - We don't know how to make a good decision when it really counts.</image:title>
      <image:caption>BIG DECISIONS, written by strategist Lee Crumbaugh, is the most comprehensive book available on decision making. Read it for a rich trove of stories, research, facts, insight, and guidance about decisions, bad and good, why we make them, and how to make them better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/7850b025-041f-4dc0-82db-9f58b430c2ba/frame.jpg</image:loc>
      <image:title>Big Decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/56370de0-6d95-4e93-9d4f-7baf4cc0d04c/So+what+is+your+problem.jpg</image:loc>
      <image:title>Big Decisions - Want to make a great decisions. Start by drafting the problem statement: What’s the decision to be made?</image:title>
      <image:caption>Decision making is problem solving. To make a good decision, we need to be clear about the problem to be solved. In this case, a “problem” is not necessarily something negative or undesirable. Choosing which job offer to accept or business opportunity to pursue are problems to be solved through the process of decision making, to be “solved” by generating options and making choice,</image:caption>
    </image:image>
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    <loc>https://www.forrestconsult.com/idecide-questionnaire-link</loc>
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    <lastmod>2022-09-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/c341f46e-7016-4ea3-8273-61e187c4b943/Problem+decision+statement+template.jpg</image:loc>
      <image:title>iDECIDE questionnaire link</image:title>
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  <url>
    <loc>https://www.forrestconsult.com/idecide-landing</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/56370de0-6d95-4e93-9d4f-7baf4cc0d04c/So+what+is+your+problem.jpg</image:loc>
      <image:title>iDECIDE landing - Want to make a great decision? Start by drafting the problem statement: What’s the decision to be made?</image:title>
      <image:caption>Decision making is problem solving. To make a good decision, we need to be clear about the problem to be solved. In this case, a “problem” is not necessarily something negative or undesirable. Choosing which job offer to accept or business opportunity to pursue are problems to be solved through the process of decision making, to be “solved” by generating options and making choice,</image:caption>
    </image:image>
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    <loc>https://www.forrestconsult.com/successful-selling</loc>
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    <lastmod>2023-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/7f4fe109-6329-4a66-99e7-d25ae6638ced/AdobeStock_466037475.jpeg</image:loc>
      <image:title>Successful selling</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1587068542975-MJQIVTW96YKBG7FZXSBP/IMG_3737%281%29.jpg</image:loc>
      <image:title>General  2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/4fa550f3-e4ae-40a8-abc6-3a1d9d15c214/AdobeStock_424261299.jpeg</image:loc>
      <image:title>General  2</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/1c77e140-4105-4963-a410-e996426ce431/AdobeStock_144541043.jpeg</image:loc>
      <image:title>General  2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/a16ba5d1-bf92-4d83-974c-054d0e601131/AdobeStock_284864588.jpeg</image:loc>
      <image:title>General  2</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e9782f34a2ec679cf0d4e3a/60526f26-4395-4942-b09f-882ac923cbe7/John+Sygielski+1672643727576.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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