VisionLens™ Vision Creator & Evaluator
Craft and evaluate powerful organizational vision statements
Vision Statement Creator
What makes a great vision statement?
A powerful vision statement articulates a compelling, inspiring future state for your organization. It should be:
- Future-oriented - Describes what you aspire to become
- Ambitious yet achievable - Stretches beyond current capabilities
- Inspiring - Motivates stakeholders to action
- Clear and concise - Easy to understand and remember
- Aligned with values - Reflects core organizational principles
Example Vision Statements:
- Amazon: To be Earth's most customer-centric company.
- IKEA: To create a better everyday life for the many people.
- Microsoft: To empower every person and every organization on the planet to achieve more.
- Mayo Clinic: To provide an unparalleled experience as the most trusted partner for health care.
- Tesla: To accelerate the world's transition to sustainable energy.
- LinkedIn: Create economic opportunity for every member of the global workforce.
If your organization becomes "the best it can be," what will it look like in 3-5 years?
Consider your organization's potential and what would characterize it at its very best. Think big!
What will be the essence of your organization if it's extraordinarily successful?
Who will be your target customers and key stakeholders?
Who will be your target customers?
Who will be the key stakeholders in your organization?
What will be your primary basis of competition?
What will be your customers' major expectations?
What will be your major products/services?
What unique change or transformation will your organization create?
Think about what meaningful, transformative impact your organization will have on your industry, customers, or society.
Your Draft Vision Statement
Based on your answers, we've drafted a vision statement for your organization. Feel free to edit it to better capture your aspirations.
Your vision statement will appear here...
VisionLens™ Evaluation
Vision Evaluation Tool
Assess your vision's power and feasibility across three key dimensions. For each criterion, enter a score within the specified range and document your reasoning.
Total possible points: 100
- Vision Power (45 points) - Evaluates future orientation, transformative potential, and stakeholder appeal
- Strategic Feasibility (30 points) - Assesses resource availability, strategic gap, and change management capability
- Implementation Readiness (25 points) - Measures organizational readiness and timeline realism
Vision Power (45 points)
Section Total: 0/45
Future Orientation
How compelling and inspiring is this vision for the future of the organization?
Assess whether the vision clearly articulates a desirable and forward-looking future that motivates action.
Score range: 0-15 points
Score must be between 0 and 15.
Transformation Potential
To what extent does this vision represent meaningful, significant change for the organization and its stakeholders?
Evaluate whether the vision challenges the status quo and drives a big, desirable transformation.
Score range: 0-15 points
Score must be between 0 and 15.
Stakeholder Appeal
How compelling is this vision to key stakeholders (e.g., employees, customers, investors, donors)?
Consider how well the vision will resonate with and motivate those who are critical to its success.
Score range: 0-15 points
Score must be between 0 and 15.
Strategic Feasibility (30 points)
Section Total: 0/30
Resource Availability
How well do current and attainable resources and capabilities align with what achieving the vision will require?
Consider to what extent the organization has—or can realistically acquire within the necessary timeframe—the resources (funding, people, technology, partnership, expertise, etc.) needed to effectively pursue this vision.
Score range: 0-10 points
Score must be between 0 and 10.
Strategic Gap
How significant is the gap between the organization's current state and the envisioned future state?
Assess whether the gap is manageable or overly ambitious given existing conditions. A larger gap may indicate higher difficulty but also greater transformative potential.
Score range: 0-10 points
Score must be between 0 and 10.
Change Management
To what extent does the organization demonstrate the ability to adapt to and manage significant change?
Look for evidence of potential adaptability or resistance within the organization.
Score range: 0-10 points
Score must be between 0 and 10.
Implementation Readiness (25 points)
Section Total: 0/25
Organizational Readiness
How prepared is the organization to pursue this vision in terms of culture, leadership, immediate resources, and operational systems?
Consider whether the organization has a solid foundation to support change initiatives necessary for achieving the vision. Assess the organization's immediate readiness to take the steps needed to start executing the vision, including gaining the visible commitment of leadership, identifying and securing initial resources, and identifying clear first steps.
Score range: 0-15 points
Score must be between 0 and 15.
Realism of the Timeline
How realistic is it to expect achievement of the vision or a substantial part of it within the plan timeframe?
Evaluate to what extent milestones and timelines are achievable based on current capabilities and external factors.
Score range: 0-10 points
Score must be between 0 and 10.
Total Score: 0/100
Vision Evaluation Summary
Complete the evaluation above to see a summary of your vision's strengths and areas for improvement.