VisionLens™ Vision Creator & Evaluator
Craft and evaluate powerful organizational vision statements
Vision Statement Creator
What makes a great vision statement?
A powerful vision statement articulates a compelling, inspiring future state for your organization. It should be:
- Future-oriented - Describes what you aspire to become
- Ambitious yet achievable - Stretches beyond current capabilities
- Inspiring - Motivates stakeholders to action
- Clear and concise - Easy to understand and remember
- Aligned with values - Reflects core organizational principles
Example Vision Statements:
- Amazon: To be Earth's most customer-centric company.
- IKEA: To create a better everyday life for the many people.
- Microsoft: To empower every person and every organization on the planet to achieve more.
- Mayo Clinic: To provide an unparalleled experience as the most trusted partner for health care.
- Tesla: To accelerate the world's transition to sustainable energy.
- LinkedIn: Create economic opportunity for every member of the global workforce.
Consider your organization's potential and what would characterize it at its very best. Think big!
What will be the essence of your organization if it's extraordinarily successful?
Who will be your target customers?
Who will be the key stakeholders in your organization?
What will be your major products/services?
Think about what meaningful, transformative impact your organization will have on your industry, customers, or society.
Based on your answers, we've drafted a vision statement for your organization. Feel free to edit it to better capture your aspirations.
Your vision statement will appear here...
VisionLens™ Evaluation
Vision Evaluation Tool
Assess your vision's power and feasibility across three key dimensions. For each criterion, enter a score within the specified range and document your reasoning.
Total possible points: 100
- Vision Power (45 points) - Evaluates future orientation, transformative potential, and stakeholder appeal
- Strategic Feasibility (30 points) - Assesses resource availability, strategic gap, and change management capability
- Implementation Readiness (25 points) - Measures organizational readiness and timeline realism
Vision Power (45 points)
Strategic Feasibility (30 points)
Implementation Readiness (25 points)
Vision Evaluation Summary
Complete the evaluation above to see a summary of your vision's strengths and areas for improvement.