Does this sound familiar?

You start the month with the best of intentions. You block out time on your calendar to write that blog post or schedule those LinkedIn updates. But then, reality hits. A client needs you, a project deadline looms, or a crisis pops up.

Naturally, the first thing to get pushed off your plate is your own marketing.

And then the guilt sets in.

I want you to know that you are not alone in this. We have all been there. The problem isn't that you lack discipline or that you aren't working hard enough. The problem is that we often treat marketing as a "Project"—a burst of effort we squeeze in when we have spare moments—rather than a "Process," a steady engine that runs whether we are busy or not.

If you are the bottleneck, consistency is impossible.