Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

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“The Former Rabbit” has 4 questions for you
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

“The Former Rabbit” has 4 questions for you

Do you have a plan for 2026? Written down, in your head, on a napkin somewhere? Anything counts.

Have you looked at the plan (if you have one) in the last 30 days? Made a single decision because of it?

If you just said "um...no" to having a plan or to referencing your plan. you're in good company. Most everyone has been there.

That gap between not having a plan and having a plan is real and consequencial. Without a plan, any outcome (or not getting any outcomes) is the result. If you are good with your life or at least your business life blowing around like a leaf in the breeze, that’s likely acceptible. But most of us want to go somewhere, usually somewhere better, and we are much more likely to get there with a plan rather than without one.

We don't plan because we know what's going to happen. We plan because we don't. And a plan only helps if it keeps up with what actually happens.

I have written scads about creating your plan. Peruse my blog and my first book, AHEAD: Strategy is the way to a better future. But that’s not what this post is about. This is about acting on your plan and adapting your plan.

I learned a lot about planning and acting on and adapting the plan the hard way. For many years, I was a short-track speedskater, a marathoner, an Ironman triathlete, and a running and triathlon coach. Sixty marathons. Ironman Canada year after year for 11 years. 100s of race plans. And plenty of race days that did not go according to the plan, at least according to my plan or my client’s plan for the day.

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Great strategy? Too bad, you fail.
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Great strategy? Too bad, you fail.

The problem is a good decision that isn't happening. That’s the Execution Gap. It’s why good strategy doesn’t get done.

The distance that matters isn't always between one strategy and a better one. It's often between what we decide we will do and what actually gets done. Deciding on a strategy isn't the same as executing it. "We're going to grow sales" or "We're launching the new service" are choices. They are not plans.

Strategy determines where you want to go. Execution determines whether you get there. Your strategy is not what you say is important. It's what you consistently turn into action and results.

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The times they are a-changin’
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

The times they are a-changin’

In 1964 Bob Dylan wrote the song of my generation, The times they are a-changin'. War was raging and protest and rapid social change ensued. Our society warped and cracked and reformed. A tidal wave of Baby Boomers transformed our economy, bringing greater demand and a shift to the information society.

Dylan’s words have as much meaning today as they did then.

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California High Speed Rail to nowhere: Lessons for implementing our plans
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

California High Speed Rail to nowhere: Lessons for implementing our plans

A New Year has befallen us, ready or not. Hopefully, you are ready. That is, you - and your organization, if you are a business owner or for-profit or non-profit leader - have a plan in place for the New Year.

Now your challenge it to execute your plan for greater success. Execution, or, as we strategists call it, plan implementation, should be your mantra.

Execution, or better said, lack of it, is where it all falls apart. While the exact percentage is unclear, it’s safe to say that more than half and up to three quarters of plans are either poorly executed or not executed at all. That’s shame! A plan which is not executed is worthless.

Achieving timely and effective plan implementation is critical to success.

To bring the point home, reflect on this true tale that illustrates the perils of poor planning and, especially, poor execution.

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Why New Year’s resolutions fail: The problem of implementation
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Why New Year’s resolutions fail: The problem of implementation

Yesterday, New Year’s resolutions came to mind as I was writing year-end reports to my coaching clients.

A blog post on goal-setting and achievement that I wrote earlier this year, Don’t waste your time planning, unless…, cited research showing that 92% of people who make New Year’s resolutions never actually achieve them. While I recognize that what we resolve to achieve in the New Year can be a casual goal without a lot of commitment behind it, to me it seems silly to put a marker out there and then ignore it or only half-heartedly go after it.

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Drift and big change challenge our success
Strategic planning Lee Crumbaugh Strategic planning Lee Crumbaugh

Drift and big change challenge our success

Every once in a while we stumble across a seemingly profound thought, the “aha!” moment when we see things in a new way, a concept or approach that helps organize, clarify, and make sense out of what we are seeing or experiencing. One of these “aha!” moments in my life as a strategist has led to deep and useful insights that I suggest anyone planning for future success will be wise to consider.

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